Local SEO is the work that helps a business show up when someone nearby searches for what it does. Most of that showing-up happens in the Map Pack, the three profiles with a map that sit near the top of the results, and on the Google Business Profile behind each one. The work is steady and unglamorous, and it is the same four things every month.
Google Business Profile work
The profile is set up or cleaned up so that it is complete and accurate: what you do, where you are, when you are open, and how to reach you, with the site linked. A complete, accurate profile is the biggest single piece of local SEO.
Listings cleanup
Your name, address, phone and hours are checked across the directories and fixed so they match everywhere. Mismatched listings (an old phone number, a previous address) make it harder for Google and for customers to trust the profile.
On-page work on the site
The pages on your site are tuned so they say what you do and where, with the titles, headings and descriptions that local search reads, and the profile and the site link to each other.
A monthly report
Each month you get a report that shows calls, form fills and profile views: the numbers that mean something to a business, not a ranking chart. You see what the work is producing and decide month to month whether to keep going.
